Exhibitor List

Noon is a regional digital ecosystem established in 2017, offering products and services designed to enhance efficiency and convenience. Its mission is to inspire and elevate quality of life through innovation. Noon.com, its flagship platform, is a leading e-commerce marketplace delivering exceptional value and service across diverse categories to customers in Saudi Arabia, the UAE, and Egypt.

Adonis Gear Store is the trusted destination and exclusive agent in Saudi Arabia for those seeking healthy foods and easily accessible sports supplements, aimed at promoting health awareness among all members of the community.

ALPHA SUPPS® is more than just a supplement company; it’s a brand dedicated to promoting a culture of health and fitness. With over 25 years of combined experience in the supplement industry, their passionate team formulates products designed to inspire and empower everyone—from athletes to everyday individuals—to achieve their goals and become the best version of themselves.

Aasal & Afia is the leading honey store in the Kingdom of Saudi Arabia, offering the best types of local and international honey with high quality, competitive prices, and fast, easy delivery. With over 40 years of experience and 25 years of continuous work, we source our honey from the treasures of our Kingdom and from all over the world. Our team of natural honey experts is dedicated to providing 100% natural, healthy products to every Saudi household, promoting the culture of healthy eating, and increasing the use of honey as a beneficial alternative to harmful sugars. We offer Saudi products that rival and exceed global standards in quality.

The sport supplement brand Basix Nutrition was born in UK to provide essential, key sport supplements to whoever seeking for a change and know that they can always do better, aim higher, and grow stronger. At Basix, we are committed to utilize only pure, simple ingredients. No hassle. No complication. We aim to give all athletes a base for change, and accompany them all the way through their journeys toward championship

Big Ramy, a two-time Mr. Olympia champion, is regarded as one of the greatest bodybuilders in history. Through his brand, Big Ramy Labs RED REX, he has developed nutritional products designed to support the growth and development of dedicated athletes. RED REX is a serious and focused brand, with beef protein as its primary choice, catering to those who put in the effort at the gym and are committed to proper nutrition.

BioTechUSA, as one of the largest and fast-growing food supplement manufacturing and distributing company in Europe is present in more than 100 countries, with 24 webshops, 270 franchise stores and 4500 partners. Besides BioTechUSA, the group includes three other brands: Builder, the most popular food supplement webstore in Hungary; VitaminShop, a new multi-brand webshop for average vitamin consumers and Scitec Nutrition. The company is constantly developing its product portfolio to meet all demands of its customers. The current portfolio of BioTechUSA contains around 1,600 products, that support a wide variety of customers' goals, whether it's about losing weight, gaining muscles or a complete lifestyle change.

ALLNUTRITION is a premium supplement brand that offers high-quality, tasty, and healthy products for fitness enthusiasts and athletes alike. Available in over 380 stores across Poland and 20 European countries, the brand is known for its wide range of protein supplements, healthy sweet substitutes, and products that support physical progress. With over 22 years of experience, ALLNUTRITION combines exceptional taste with top-quality ingredients, free from food colorings. Committed to innovation and safety, their products are manufactured in GMP- and HACCP-certified facilities, ensuring 100% quality and customer satisfaction.

Born Winner dominates the Saudi Arabian protein bar market with its exciting and diverse range of products crafted to meet every need and preference. Whether you're following a keto diet, aiming to shed some weight, or striving to build muscle, Born Winner has you covered with its exceptional protein bar options.

But that's not all—Born Winner takes snacking to the next level with its irresistible treats that taste just like traditional chocolate, minus the added sugar, and packed with quality protein.

From delicious cookies and hearty flapjacks to premium whey protein, Born Winner offers a variety of innovative products designed to fuel your lifestyle and satisfy your cravings.

Proudly, Elite fancy Foods is the exclusive distributor of Born Winner in the Saudi market and UAE, ensuring these incredible products are always within your reach.

C4 Energy is the leader in mental and performance energy, built for the outperformers and overachievers working tirelessly to unleash their potential.

In 2004, the idea was born, and by 2005, it came to life as a new institution focused on providing distinctive, luxury foods. From the outset, the institution committed to aligning its approach with its name, specializing in high-quality, unique food products. Their goal was to offer a variety of international brands with exceptional taste, making the finest foods accessible to consumers and ensuring the highest quality in every product.

Fitgenix International, founded in 2008 in the UK, provides high-quality fitness equipment across three main series: Cardio, Strength, and Home. With over 20 years of experience, they offer innovative, durable, and affordable machines for both commercial gyms and home use. ISO 9001:2015 certified, Fitgenix aims to be the global leader in commercial fitness by 2025, delivering top-tier fitness solutions and exceptional customer service.

Fit Snack is a monthly subscription service offering healthy snacks, nutritional tips, and fitness inspiration to support your active lifestyle

Grab & Go is a UAE-based company specializing in convenient, nutritious, and freshly prepared meals designed for busy lifestyles. They offer a variety of healthy meal options that cater to different dietary preferences and needs, including fitness-focused and balanced meals. Their services aim to provide customers with easy access to wholesome food that supports an active and healthy lifestyle.

The Grenade story is one of roll-your-sleeves-up hard work and a commitment to doing things better – in other words, the ‘Get it Done’ approach.   Founded in 2010 by Alan and Juliet Barratt, their mission was simple – to create memorable, functional and great tasting products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. It’s this commitment that’s seen Grenade appear in The Sunday Times’ Fast Track Top 100 for seven consecutive years since 2014.   Today, Grenade’s Carb Killa is the UK’s best-selling protein bar, while the company continues to innovate with it’s leading range of drinks, shakes, and performance nutrition.   Fuelling everyone from elite athletes and military personnel to life athletes looking for healthier choices that don’t compromise on taste, Grenade exports to more than 50 countries and is headquartered in Bournville, UK.

At Gym Glory, we’re dedicated to fuelling your fitness journey with premium gym apparel and shakers. We believe that what you wear and use during your workout should be as strong and resilient as you are. That’s why we offer a range of gym clothing and shakers that combine performance with style, helping you push your limits and achieve your goals with confidence.

HSA Nutrition, based in Houston, Texas, is dedicated to providing premium, great-tasting nutrition supplements for athletes, bodybuilders, fitness enthusiasts, and anyone seeking top-quality products to complement a healthy lifestyle. Their products are designed, formulated, blended, and packaged in a cutting-edge facility in the UK by expert sports nutritionists, with strict adherence to quality standards, as evidenced by their GMP and BRC Global Certifications.

Hype specializes in premium nutrition supplements designed for professional athletes, fitness enthusiasts, and individuals seeking high-quality health solutions. 

Hype introduce a wide range of products, including whey protein, isolate, beef protein, mass gainers, creatine, and other essential supplements.

 Additionally, Hype features an excellent selection of energy drinks, catering to diverse needs and preferences while maintaining the highest standards of quality and safety through rigorous testing and assurance .

For nearly three decades, JERAI FITNESS has been a leader in manufacturing world-class biomechanics, setting benchmarks in the fitness industry with top-tier equipment. Committed to the FIT INDIA Movement, the brand aims to elevate India’s global fitness presence by equipping homes, gyms, corporates, and hospitality sectors with Make-In-India fitness solutions. With a fully automated factory featuring advanced Japanese machinery, expert engineers, and innovative concepts, JERAI FITNESS designs elite facilities across India and beyond. Focused on affordability and accessibility, the brand strives to reach underprivileged communities in every village, town, and city, promoting well-being and healthy living for all.

Lenny & Larry's was founded in 1993 by Benny and Barry, two gym enthusiasts who wanted to make high-protein, clean-eating products. Starting with protein muffins, the brand grew to offer a range of healthy snacks, including The Complete Cookie®. By 2016, their products were in major retailers like Walmart and Target. Now available worldwide, Lenny & Larry's continues to innovate with new flavors and products while staying true to their mission of providing tasty and nutritious snacks.

The LIFT app connects users with top personal trainers across the Arab world, offering tailored fitness programs and flexible self-training options through LIFT Prime. With customized workout plans, nutrition guidance, and secure communication channels, LIFT ensures privacy while helping users achieve their fitness goals. It also integrates with Apple Health to track progress and supports both home and gym workouts. Whether you're seeking personalized coaching or self-guided training, LIFT is designed to fit your lifestyle and goals.

Marvelous nutrition company is nutritional supplement company established in 2020 in portugal supply our with clients with pharmaceutical grade nutritional supplements , partnering with the high quality manufacturer which is CGMP licensed. Our core value is about integrity which starts from selecting our raw materials to choosing the right manufacturer that seeks the highest quality and ensure that all our formulas and products are free from banned substances.

Founded in India in 2019, MyFitness is a renowned brand specializing in peanut butter, known for its innovative flavors like crunchy and high-protein options. It was the first to launch chocolate-flavored peanut butter in India, earning a strong following among athletes and fitness enthusiasts.

Certified by global organizations like Mr. Olympia, MyFitness products are celebrated for their superior quality and delicious taste, making them popular among young people, athletes, and celebrities. At FitnessPButter store, we proudly offer these products, emphasizing our dedication to providing healthy and nutritious options for customers seeking energy and peak performance.

Nanosupps is a leading international functional snack company dedicated to creating delicious, high-protein, low-sugar snacks. Nanosupps products are designed for health-conscious consumers who prioritize nutrition without compromising on taste. By combining innovative ingredients and a commitment to quality, Nanosupps offers a range of snacks that support an active lifestyle while satisfying cravings with guilt-free indulgence.

Olimp Sport Nutrition is a brand of nutritional supplements and products dedicated to professional sports and active people. The products are manufactured under pharmaceutical conditions and subjected to strict controls and tests. Olimp Sport Nutrition is owned by Olimp Labs, a Polish pharmaceutical company founded in 1990. Olimp Labs has 600 products in its portfolio, which it exports to over 100 countries around the world. Olimp Labs has a well-organized unit responsible for product development and research into new ingredients and formulas, provided with state-of-the-art R&D laboratories. Olimp Labs obtained full GMP certificate, covering manufacturing operations and batch certification.

PRO DNA LABS, "Enhance your Genetics," is a premium European nutrition brand dedicated to elevating performance and fueling your fitness journey. With cutting-edge products, we empower athletes and fitness enthusiasts to optimize health, recovery, and achieve their full potential.

Riyadh Combat Club is the largest martial arts academy in Riyadh, offering training in Brazilian Jiu-Jitsu, wrestling, boxing, MMA, and Muay Thai & kickboxing. With expert coaches and a professional environment, it provides top-tier instruction for all skill levels, from beginners to advanced athletes.

Sewar, established in 2019 with over 10 years of experience in health and sports nutrition, is dedicated to improving lives through better health and fitness. We connect the world’s leading brands to consumers across Saudi Arabia through diverse channels such as nutrition stores, pharmacies, supermarkets, and gyms, ensuring efficient supply and strong marketing support. Our philosophy focuses on maximizing distribution, collaborating closely with partners, supporting brand marketing, and utilizing advanced technology for seamless product supply. With partnerships with over eight global brands, Sewar has become a trusted name, driving sales and boosting brand awareness across the market.

Silverback specializes in retailing sports equipment and is known for designing and equipping sports clubs. With shipping available across the Gulf countries, the company is a leading Saudi retailer of sports equipment and offers professional gym building services.

The DuraTrain from SofSurfaces is a durable, slip-resistant flooring solution designed for high-performance training areas. It features a specialized texture to enhance grip during intense activities like weightlifting or functional training. Made from high-quality rubber, it provides excellent shock absorption, reduces impact, and minimizes noise. This flooring is easy to clean and maintain, making it a popular choice for gyms and fitness centers

Spectrum Wellness Center is a women and girls Wellness Center in Saudi Arabia that focuses on three aspects of a woman’s life; Fitness, Nutrition, and Beauty.

The leading tanning service provider for bodybuilding competitions in Saudi Arabia, offering professional home tanning services. Based in Jeddah, we specialize in providing high-quality tanning solutions tailored to the needs of athletes and competitors.

At the Supplement World Foundation, we are committed to credibility and excellence by offering dietary supplements approved by the Saudi Food and Drug Authority. Our products meet the highest quality standards and are competitively priced to align with global market rates. Endorsed by world champions, we stay at the forefront of supplement manufacturing technology to provide athletes with the best nutritional options. Our expert team ensures top-notch service and the best food products for our valued customers. Our motto: The strongest supplement brands at the best global prices under one roof.