IEG Arabia

5-7 FEBRUARY 2026

ROSHN FRONT, RIYADH

Riyadh Muscle Show
Riyadh Muscle Show

5-7 February 2026

ROSHN Front, Riyadh

Riyadh Muscle Show
Riyadh Muscle Show

Saudi Arabia's Leading Fitness & Bodybuilding Show

20,000

Attendees

20,000

Sqm Exhibition Space

250+

Exhibiting Brands

1,500+

Athletes + Competitors

Riyadh Muscle Show

Download the 2025 Post Show Report

Discover a detailed analysis of KPIs, market trends, and participant feedback.

MUSCLE SHOW IS COMING TO RIYADH

MUSCLE SHOW IS COMING TO RIYADH

The Middle East’s BIGGEST fitness and bodybuilding event is coming to The Kingdom on February 5-7, 2026! Get ready for a spectacle like no other, welcoming 250+ leading brands and 20,000+ bodybuilding fans to ROSHN Front, Riyadh.

Floorspace is filling fast! This is your chance to position your brand as a market leader, meet buyers and distributors, and live the FULL Muscle Show experience!

Riyadh Muscle Show
Riyadh Muscle Show

In collaboration with

Saudi Bodybuilding Federation
Ministry of Sports
Olympic & Paralympic Committee

Join us February 2026

Book a stand

Book a stand

Exhibit your products and services to 20,000 visitors at Saudi Arabia's leading fitness and bodybuilding show.

Sponsor

Sponsor

Position your brand as a market leader through various sponsorship packages available

Request a floorplan

Request a floorplan

Check out the latest floorplan for Riyadh Muscle Show 2026

What's On

Kingdom Championship

Kingdom Championship

Athletes

Athletes

The Exhibition

The Exhibition

Sponsors & Partners

2025 Edition

Gold Sponsor

Applied Nutrition

Gold Sponsor

Panatta

E-Commerce Sponsor

Noon Minutes

In collaboration with

Saudi Bodybuilding Federation

In collaboration with

Ministry of Sports

In collaboration with

Olympic & Paralympic Committee

Hydration Partner

Go Well
Lovin Riyadh

Media Partner

Lovin Saudi

Media Partner

Jaco

Media Partner

Riyadh Active

Co-located with

Riyadh Active Industry

Co-located with

IEG Arabia

Organised by

Riyadh Muscle Show
Riyadh Muscle Show

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We will be in touch soon!

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